Dubsmash started as a fast-growing short-video app built around lip-sync content. Reddit announced the acquisition in December 2020, saying the company wanted to bring Dubsmash’s video creation strengths into Reddit. In November 2021, Reddit said Dubsmash would be shut down on February 22, 2022. [oai_citation:7‡Reddit Inc](https://redditinc.com/news/reddit-welcomes-video-platform-dubsmash-to-team?utm_source=chatgpt.com)
Reddit said video was becoming core to how communities connect and that Dubsmash brought both creator expertise and video creation technology that Reddit wanted to integrate into its own platform. [oai_citation:8‡Reddit Inc](https://redditinc.com/news/reddit-welcomes-video-platform-dubsmash-to-team?utm_source=chatgpt.com)
The shutdown did not happen because the brand vanished overnight. Reddit’s stated direction was to merge Dubsmash’s tools into Reddit’s native video ecosystem rather than keep two separate products running. [oai_citation:9‡TechCrunch](https://techcrunch.com/2021/11/23/reddit-is-shutting-down-dubsmash-and-integrating-video-tools-into-its-own-app/?utm_source=chatgpt.com)